Designing for Mobile Learning: Clark and Mayer’s Principles Applied

I came across a good article from last year that points out some timeless design principles that we must remember. We tend to get caught up in the technology when designing for a new platform. However, we can’t forget that the sound theories of instructional design still apply. The article is titled “Designing for Mobile Learning: Clark and Mayer’s Principles Applied”, and it’s available with a membership to the e-Learning Guild. The author, Guy Levert, discusses several aspects of design for mobile learning. Most importantly, he reminds us of the 6 principles of design from the great book by Ruth Clark and Richard Mayer. If you’re an instructional designer, or if you have anything to do with designing e-Learning or m-Learning, you should read the Clark and Mayer book. The six principles discussed in the book are:

  • The multimedia principle: using audio/text to support visual content
  • The modality principle: using the correct media to support learning
  • The contiguity principle: keeping supporting text close to graphics
  • The redundancy principle: avoid redundancy in audio and on screen text
  • The coherence principle: avoid including information that is distracting (i.e. background sounds, disruptive graphics)
  • The personalization principle: add conversational language in text and audio

It’s easy to forget these principles, and focus purely on functionality. But these are proven and will certainly aid in student retention and ultimately, boost performance.

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2 comments so far

  1. Vince Delmonte on

    I read your blog for quite a long time and must tell you that your articles always prove to be of a high value and quality for readers.

  2. mobileben on

    Thanks, that’s very encouraging. I’ll try to keep bringing relevant topics to those who read my blog.


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